KEEP™ Programme
Kenya Economic Evolution Programme (KEEP™) is our flagship initiative and the cornerstone of SF Holdings’ value proposition. KEEP™ is a bold national programme designed to triple Kenya’s Gross National Income per capita within seven years, steering the economy from debt-centric growth toward sustainable, equity-driven prosperity. By placing capital formation at its core, KEEP™ creates a paradigm shift: from reliance on loans and aid to unleashing equity investment and innovation as engines of development.
As a participant in KEEP™, your business is at the heart of a historic economic transformation. SF Holdings, as the architect and lead market maker of the programme, ensures that elite professionals and high-impact enterprises can engage as co-architects of this new chapter. For African enterprises and professionals, KEEP™ offers structured pathways to international capital, expert mentorship, and integration into a globally recognized framework for growth. For global institutional investors, DFIs, and fund managers, KEEP™ provides a gateway to vetted, investment-ready opportunities aligned with Kenya’s national development agenda and supported by robust local stewardship.
Key Benefits of KEEP™ Participation
Direct Participation in a Landmark Initiative
Be part of Kenya’s signature economic evolution programme, gaining visibility and support at the national level.
First-Mover Advantage
Enjoy strategic advantages as an early entrant in an ecosystem primed for structured global investment – positioning that can set you ahead of competitors.
Transformational Growth Opportunities
Access and contribute to high-impact projects across infrastructure, real estate, the digital economy, and other productive sectors catalyzed by KEEP™. These sectors are targeted for explosive growth under the programme’s equity-led development model.
Together, through KEEP™, we are shifting the narrative of African development towards one of structured growth and strategic capital deployment – empowering businesses to thrive and investors to achieve both impact and returns.
